FirstGroup is another big player in the transport business in the UK. It operated bus and train services in the past and present under a variety of divisional names - and its train services ran under one of the longest serving post-privatisation franchises. First Dynamic Lines is the interior and exterior livery applied to its refurbished trains from 2008 on services as far afield as Penzance, Wales and even Hull. A rich, deep blue background with a heartbeat pattern in pinks purples and blues is striking - and the internal moquette of the same design says modernity and progress. It’s a popular choice for cushions and other souvenirs.